Stories from Planzer Parcel

The specialist magazine Fritz+Fränzi has a circulation of 105,000 copies (certified by the Swiss advertising media research agency WEMF). It is published 10 times per year. Almost 60% of the copies in circulation are given to schools for free in bundles of 50. The foundation that publishes the magazine believes that families on small budgets should also have access to comprehensive and neutral information about important parenting topics.

Planzer Parcel will literally take the magazine into its own hands for Fritz+Fränzi. Each month, our parcel experts will deliver approximately 3,000 cardboard boxes full of copies of the magazine to schools. What’s unique about this is that our parcel carriers will not simply leave the magazines in some random location but will hand them over personally – in the school office, the staff room, the caretaker’s office or the headteacher’s office. If they do not find anyone in the staff room, they will knock on a classroom door and personally hand the magazines over to the teacher.

This type of direct contact is more important than people think, as the free copies aren’t delivered personally to the parents. The magazine should not end up in the recycling bin but on the families’ living room table, which is why it is crucial that the kids and teens take it home. But they will only do so if they are made aware of the magazine, for example by their teachers.

Is it possible for a logistics company or the distributor of a print product to talk about sustainability? But of course. Both activities present plenty of opportunities to prioritise the environment and one’s surroundings.

• Thanks to our 10 railway centres, we are able to transport Fritz+Fränzi to its destination regions overnight via the low-emission rail system. The Planzer Parcel drivers will be responsible for the last mile to the schools.
• The readers of Fritz+Fränzi are not the only ones who never stop learning. Our AI-driven, continually learning software allows us to optimise our routes on a daily basis, and to prevent empty miles and idle time.
• Planzer Parcel team members are not only trained in excellent customer service but also in environmentally friendly navigation.
• Our grading system is also strict: the Planzer Parcel delivery vans meet the highest standards with regard to sustainability.
• Fritz+Fränzi wants the next generation to be healthy and future-oriented. This is also the objective of Planzer Parcel, which is why apprentices make up 8.91% of our positions across the group. Two thirds of them continue their employment with us upon completion of their apprenticeship.

When was the last time you browsed through Fritz+Fränzi? If you do not have children, probably never. Even if you are a parent or a pedagogical expert, you probably haven’t picked it up that recently. So: take another look through Fritz+Fränzi. Doing so might open a door or two.