As a family company that spans several generations, we think cross-generationally, which is why the well-being of children is very important to us. So it was clear to us from the very beginning that we wanted to support this campaign and create awareness for it.
For ‘We Love To Give’ by YouGiver – communication via gifts, 28 Swiss celebrities decided to auction great VIP event visits, cherished items, concert tickets and meet and greets. The total proceeds from the enthusiastic bidding process made it possible to give children living in social hardship a fantastic Christmas present.